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Marketing8/11/2026· 3 min read

Competitor newsletters: the source most companies overlook

Marketing e-mails from competitors often reveal promotions before they appear on the website.

What they tell you

Newsletters reveal discounts, coupons, free shipping, new products and seasonal campaigns — often several days before they appear on the site.

How to track them

One monitoring e-mail address is enough: have the competitors' campaigns sent there. The rest — sorting, extracting discounts and statistics — the system does automatically.

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